Boosting the numbers on your social media accounts (followers, likes, views etc.) is the cheapest way to get the ball rolling, but it also follows the most unstable process.

Using services to automate your social media accounts is a great (and nowadays cheap) way to grow a real fanbase without having to put down a lot of time and effort.

Growing your accounts manually through organic growth is the safest and most reliable way to grow a real fanbase and getting those eyes on you and your company.